New Zealand casino gambling in numbers
In New Zealand, the total gaming market had a turnover of eleven billion SEK in the first six months of 2016. The turnover in SEK is estimated at 46.7 billion (the figures are still preliminary, as all players have not reported their figures to the lottery Inspectorate at the time of writing). This is an increase of 3% compared to 2015, when sales amounted to SEK 45.4 billion.
According to the New Zealand lottery Inspectorate's annual report, the New Zealander plays for an average of around SEK 2,600 per year. If you knock out that figure in 12 months, it corresponds to just over SEK 215 per month. If you compare this casino gambling in New Zealand with the Australians, however, it is not in the same league, they spend on average more than the equivalent of 70NZD per month.
This list
New Zealand ranks 13th on the list of gambling behavior in the world when it comes to casino gambling in New Zealand. We are behind Finland and Norway, but ahead of Denmark where you play for around SEK 2,400 per year on average. On the list, of course, is the United States, which is in fourth place. As the gaming industry continues to grow and the number of players with it, the range of generous offers is also increasing, which is a factor that attracts many to spend money. On average, Kiwis play for 2.34% of their total net income, which corresponds to SEK 5,900 per year. The average cost of gambling is SEK 2,158 per person, after deducted profit. These figures show only regulated gambling, in addition to them there are games at foreign providers.
The most popular games
The biggest is gambling on numbers and lottery games, closely followed by betting on horses and casino games. For operators holding a New Zealand licence, turnover after profits paid out amounted to SEK 8.4 billion. These are the same figures that were reported for the corresponding period last year. Sports betting has increased significantly, with net sales of SEK 942 million in the second quarter of 2017. This does not include betting on horses.
New Zealand has New Zealand online casinos the biggest growth in the last ten years. In 2016, they had a turnover of approximately SEK 1.9 billion, calculated on the basis of profits paid out. An increase of 434% over the entire growth period. ATG also remains popular, with sales of more than SEK 4 billion for the first time in 2016. In the same year, the internet game on horses also overtook the land-based game in popularity and scope. A total of just over SEK 2.1 billion was generated via the internet, compared to SEK 1.9 billion via agents and on courses.
Operators without a permit in New Zealand
Casinos in New Zealand consist of players who have and do not have a New Zealand license. Gambling operators that lack a New Zealand license have taken a larger part of the turnover. In ten years, they have increased turnover by as much as 161%, while gaming players who have a New Zealand license have an increase of 9% during the same period. If we look at the entire New Zealand market, sales increased by 26% between 2007 and 2016. The play of actors such as company permits in New Zealand are still on an increase corresponding to 17 %, a result that reflects last year's period. At the same time, gambling among players who do not have a permit in New Zealand has increased by 17 %. When it comes to sports betting, players have without the New Zealand state increased its turnover by SEK 110 million, while operators such as company the New Zealand licence has increased by approximately SEK 13 million.
Annual surveys
In a report from NOVUS that came in October 2016, the following was stated regarding the Kiwis ' gambling habits:
- Most people play on New Zealand gambling sites such as ATG, Unibet and Postkodlotteriet
- More than half of all players have a gambling budget, and more than one in Ten has set a time limit on their gambling
- More than four out of ten think that bookmakers take responsibility and work preventively
- Eight out of ten do not know where to turn in case of gambling problems (same result as in 2015)
- A total of 1,730 interviews were conducted in which 1,174 people answered that they had played in the last 12 months. The participation rate was 63 %, of which 14% were women. More women than men play via social media, 48% compared to men's 26 %.
- Nearly six out of Ten play lotteries, numbers games and sports betting, but physical gambling is still declining, while internet gambling is on the rise.